Who are we?

ATHENASIA is a management consulting company based in Hong Kong.

We started the business in 2012, primarily focusing on Business Planning and Performance Management consulting and training. Over the years we have constantly challenged our assumptions and reinvented ourselves. Nowadays, ATHENASIA is your right partner to START, GROW and OPTIMIZE your business.


people helped for business plan


average rating for Business Plan Course




Workshops and presentation organised


Entrepreneurs in Meetup



What we do?

We work on 4 main areas:

  • Business Plan Development
  • Company Setup and Maintenance (in Hong Kong)
  • Accounting audit and tax representation
  • Big fundraising USD10million+

What do we believe in?

We envision a world in which businesses are contributing to sustainable development. Where financial, social and environmental results are not only balanced but also maximized. We believe that we can contribute to that vision by making businesses smarter (in terms of the way they are structured and managed) and more human (more purposeful, focused on value creation). Our solutions inspire both entrepreneurs, managers, team members and Investors to actively contribute to your organization success.

Our Name

ATHENASIA means “Eternal life” in ancient Greek. ATHENASIA also comes from the compression of “Athena” and “Asia”. Athena is the Greek Goddess of:

Wisdom: And by extension Philosophy, Rationality, Creativity and Inspiration

Warfare: The disciplined, strategic side of war. (In contrast to her brother Ares the patron of violence, bloodlust and slaughter)

Craftsmen and Techniques Entrepreneurs: Athena is also an advisor of heroes.

An ideal name for a consulting company that offers services to entrepreneurs and managers in order to help them to run their company in a wiser, more strategic and structured manner to achieve sustainable results.


“We envision a world of entrepreneurs/freelancers that run sustainable* businesses.”


                                                                                                * Profit, People and Planet


“We help people to start, grow and optimize their business by providing services in the areas of:
  • Strategic and Business Planning
  • Company setup, maintenance, accounting, tax
  • Fundraising


                                                                                                        * Profit, People and Planet


ENTREPRENEURSHIP: ATHENASIA is a company of entrepreneurs for entrepreneurs. Therefore, all of us strive to demonstrate entre (intra) preneurship in our way to work and interact with each other by being accountable, flexible, keen in taking measured risk and enjoying benefits, being quick and responsive, taking our decisions and solving problems effectively. We do all of this with a high level of integrity.

Genuine Care: We genuinely care for every stakeholder involved with the company. This includes: Government, Clients, Colleagues and Partners.

Resourcefulness: We do with what we have. We find ingenious ways to provide solutions for our clients and to make the most of our limited resources.

Effective Communication: We maintain a culture of open and effective communications. We listen to each other and we dare to express our ideas and feelings in a constructive manner. This help us to enjoy working together and earns us the trust of our colleagues and clients.

Sustainability: Aligned with our vision, we strive to build a sustainable business that benefits all our stakeholders. To achieve this we need to build long term profitability, maintain the happiness of our people and act in the best interest of environment and communities in which we operate.

Fun: If there is no fun in it, what’s the point of doing it!