Who we are?

ATHENASIA is a management consulting company based in Hong Kong. We started the business in 2012, primarily focusing on Business Planning and Performance Management consulting and training. Over the years we have constantly challenged our assumptions and reinvented ourselves. Nowadays, ATHENASIA is your right partner to START, GROW and OPTIMIZE your business.


people helped for business plan


average rating for Business Plan Course




Workshops and presentation organised


Entrepreneurs in Meetup



What we do?

We work on 4 main areas:

  • Business Plan Development
  • Company Setup and Maintenance (in Hong Kong)
  • Accounting audit and tax representation
  • Big fundraising USD10million+

What do we believe in?

We envision a world in which businesses are contributing to sustainable development. Where financial, social and environmental results are not only balanced but also maximized. We believe that we can contribute to that vision by making businesses smarter (in terms of the way they are structured and managed) and more human (more purposeful, focused on value creation). Our solutions inspire both entrepreneurs, managers, team members and Investors to actively contribute to your organization success.

Our Name

Athenasia means “Eternal life” in ancient Greek. Athenasia also comes from the compression of “Athena” and “Asia”. Athena is the Greek Goddess of:

Wisdom: and by extension Philosophy (meaning “love (Philo) of wisdom (Sophia)” ), Rationality, Creativity and Inspiration

Warfare: The disciplined, strategic side of war. (In contrast to her brother Ares the patron of violence, bloodlust and slaughter)

Craftsmen and techniques: Entrepreneurs: Athena is also an advisor of heroes. The best name an ideal man for a consulting company that offers services to entrepreneurs and managers in order to help them to run their company in a wiser, more strategic and structured manner to achieve sustainable results.


“We envision a world of entrepreneurs/freelancers that run sustainable* businesses.”


* Profit, People and Planet


“We help people to start, grow and optimize their business by providing services in the areas of:
  • Strategic and Business Planning
  • Company setup, maintenance, accounting, tax
  • Fundraising


* Profit, People and Planet